Cian McLoughlin

Author - Rebirth Of The Salesman | Award Winning Blogger & Keynote Speaker | Sales & Win Loss Expert | CEO Trinity

I'm the founder and CEO of Trinity Perspectives, a 20-year veteran of the B2B sales industry, including senior roles in some of the world's largest software companies. I'm also a regular commentator in the mainstream media, an Amazon #1 bestselling author, award winning blogger and keynote speaker. Most importantly, I'm a strong believer that our customers will teach us how they want to buy from us, if we ask them in the right way.

MY LATEST ARTICLES

Cold Calling Again At 50, You're Kidding Right?

Cian McLoughlin

By Cian McLoughlin (adapted from my article on LinkedIn)No one's quite certain of the origins of cold-calling, although the story goes that when Alexander Graham Bell first invented the telephone, he already had two ...

So what?

Cian McLoughlin

The sales rep stood with an air of quiet confidence, as a hush fell over the room. All the key stakeholders were present, CEO, CFO and CTO, the head of the steering committee, the governance, risk and compliance team and a smattering of the user c...

FIND B2B SALES CONTENT – TO HELP YOU SUCCEED

Are you searching for advice that will help you grow and manage sales - or lead your sales team? You are likely to find it here. This site brings you some of the latest expert thought leadership content on business to business (B2B) sales from the SMA Sales Masterminds.

LATEST ARTICLES

Why You Can't Sell a Solution

Patrick Boucousis

Why You Can't Sell a Solution

Patrick Boucousis

Why You Can't Sell a Solution

Patrick Boucousis

Finding The Change Agent Within Your Customer

Tony Hughes

Always running late? Here's why it's time to change.

Keith Dugdale