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Why You Can't Sell a Solution

Why You Can't Sell a Solution

Patrick Boucousis

 You can’t sell a solution. There, I’ve said it!‘Whoa! You’re thinking. What is it I’ve been doing then?’Well, consider this. From a Buyer’s perspective (which is how we Sellers should look at it too), a solution is what they buy, rather than what...

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Why You Can't Sell a Solution

Why You Can't Sell a Solution

Patrick Boucousis

 You can’t sell a solution. There, I’ve said it!‘Whoa! You’re thinking. What is it I’ve been doing then?’Well, consider this. From a Buyer’s perspective (which is how we Sellers should look at it too), a solution is what they buy, rather than what...

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Patrick Boucousis

John Smibert

High-Performance B2B Sales Coach and Trainer, Creating Natural and Authentic Top 10% Performers, Value Selling, Sales Strategies for Highly Competitive Complex Sales

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Finding The Change Agent Within Your Customer

Finding The Change Agent Within Your Customer

John Smibert

Flickr: McConnell Center 2015-9-28 Craig DeLancey on Science Fiction and PoliticsBusiness-to-business selling is getting tougher because customer organizations are becoming more dysfunctional. The over supply of information and the rise of consens...

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FIND B2B SALES CONTENT – TO HELP YOU SUCCEED

Are you searching for advice that will help you grow and manage sales - or lead your sales team? You are likely to find it here. This site brings you some of the latest expert thought leadership content on business to business (B2B) sales from the SMA Sales Masterminds.

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