Bernadette McClelland

MY LATEST ARTICLES

The buyer approach that might just work, so definitely give it a go!

Bernadette

The fifth hammer doesn't contribute beauty and magic by fitting in. The fifth hammer makes a difference by standing out." - Seth Godin. Ever said those words? Ever said those words and it worked out? Ever said those words about a new way to engage...

How Top Salespeople Have Perfected Asking For The Order

Bernadette

I remember hearing someone say once 'Bernadette, the answer is always no, unless you ask' and I have always remembered that. Whether I am lost in the car and can't get the directions right, I will stop and ask someone for help, whereas my husband ...

FIND B2B SALES CONTENT – TO HELP YOU SUCCEED

Are you searching for advice that will help you grow and manage sales - or lead your sales team? You are likely to find it here. This site brings you some of the latest expert thought leadership content on business to business (B2B) sales from the SMA Sales Masterminds.

LATEST ARTICLES

Why You Can't Sell a Solution

Patrick Boucousis

Why You Can't Sell a Solution

Patrick Boucousis

Why You Can't Sell a Solution

Patrick Boucousis

Finding The Change Agent Within Your Customer

Tony Hughes

Always running late? Here's why it's time to change.

Keith Dugdale