Patrick Boucousis

High-Performance B2B Sales Coach and Trainer, Creating Natural and Authentic Top 10% Performers, Value Selling, Sales Strategies for Highly Competitive Complex Sales 

MY LATEST ARTICLES

Why You Can't Sell a Solution

Why You Can't Sell a Solution

Patrick Boucousis

 You can’t sell a solution. There, I’ve said it!‘Whoa! You’re thinking. What is it I’ve been doing then?’Well, consider this. From a Buyer’s perspective (which is how we Sellers should look at it too), a solution is what they buy, rather than what...

Read More

FIND B2B SALES CONTENT – TO HELP YOU SUCCEED

Are you searching for advice that will help you grow and manage sales - or lead your sales team? You are likely to find it here. This site brings you some of the latest expert thought leadership content on business to business (B2B) sales from the SMA Sales Masterminds.

LATEST ARTICLES

ARCHIVED ARTICLES

CATEGORIES

SHARE THIS PAGE

FOLLOW US ON FACEBOOK

FOLLOW US ON TWITTER

CONTRIBUTING SALES MASTERMINDS

SMA Masterminds
© 2018 All Rights Reserved.