SMA Sales Masterminds APAC

 You can’t sell a solution. There, I’ve said it!‘Whoa! You’re thinking. What is it I’ve been doing then?’Well, consider this. From a Buyer’s perspective (which is how we Sellers should look at it too), a solution is what they buy, rather than what...

 You can’t sell a solution. There, I’ve said it!‘Whoa! You’re thinking. What is it I’ve been doing then?’Well, consider this. From a Buyer’s perspective (which is how we Sellers should look at it too), a solution is what they buy, rather than what...

 You can’t sell a solution. There, I’ve said it!‘Whoa! You’re thinking. What is it I’ve been doing then?’Well, consider this. From a Buyer’s perspective (which is how we Sellers should look at it too), a solution is what they buy, rather than what...

Flickr: McConnell Center 2015-9-28 Craig DeLancey on Science Fiction and PoliticsBusiness-to-business selling is getting tougher because customer organizations are becoming more dysfunctional. The over supply of information and the rise of consens...